About us
Luisa Beccaria encompasses a bespoke lifestyle that extends to fashion, homeware, accessories, interior design, and even special Italian delicacies produced in a time-honored way – sustainably and biologically.
It is a universe of feelings, moods and atmospheres, blended together harmoniously by the desire to bring inspiration and beauty to every experience.
Every action is an encounter; it transforms everyday life into a tiny work of art, where imagination and reality unite.
The iconic Luisa Beccaria style combines dynamic urban energy with the spirit of the Arcadian countryside. It embraces memories of journeys and artistic references to curate a unique adventure.
Values
Luisa Beccaria embraces a philosophy of slow luxury based on craftsmanship, quality and longevity. Each garment is designed to endure beyond seasons, encouraging a conscious wardrobe built on timeless pieces rather than trends.
Most creations are produced in limited quantities or made to order, avoiding unnecessary overproduction and preserving the value of artisanal work.
The Maison collaborates with trusted Italian suppliers and maintains a short supply chain that supports local expertise and reduces environmental impact.
Nature has always been a fundamental source of inspiration and responsibility. Sustainability for Luisa Beccaria is expressed through slow production, natural materials and respect for traditional craftsmanship.
Our vision celebrates a romantic yet confident woman — independent, expressive and deeply connected to beauty.
The Family
Luisa Beccaria is more than a fashion house: it is a family story.
Founded by Luisa Beccaria, the Maison was born from a shared vision of beauty, creativity and Italian craftsmanship.
Inspired by nature, Sicily and the art of living, their world has grown together with their five children — Lucilla, Lucrezia, Ludovico, Luna and Luchino — who today contribute to the evolution of the brand.
Rooted in family values, authenticity and timeless elegance, Luisa Beccaria continues to celebrate a uniquely romantic vision of Italian luxury.
Fashion Concept and Activities
Aesthetics and ethics are one and the same in Luisa Beccaria’s world. Eternal beauty is the inspiration. We believe artistry and creativity, when combined with our specially designed fabrics, prints and colours, translate to an ethereal vision of femininity. This new-romantic approach is rooted in painting, poetry and music. We believe this is the secret for both couture and ready-to-wear to come to life.
Concept Store / Maison
Luisa Beccaria’s contemporary inspiration and creativity are embodied in its one-of-a-kind luminous Milan store in Via Formentini 1. It is a crystal box with mirrors, boiseries and chandeliers, that reflect the brand’s new-romantic world. Here, Luisa Beccaria’s dreamy collections are displayed: ready-to-wear, bridal, childrenswear, accessories, homeware, couture and made-to-order. There is also an important and extensive collection of bridal gowns, wedding lists and a special occasion section with numerous ideas and proposals for the perfect event.
In the renowned Brera district, the historical heart of Milan, with its peculiar mix of art, nature and fashion, Luisa Beccaria opens the door to this unique maison, which transforms shopping into a bespoke, authentic experience. It is a sensory journey, starting from the window displays, and then leading to textures, colours and emotions. It is a window into the Luisa Beccaria lifestyle.
Show Room & Production
We also have a large showroom attached to the Milan concept store. This space used to be a garage for cars and is very versatile. It is here that we present our collections to buyers. It is also available to rent for events and exhibitions.
On the floor below all our production is prepared for the various workshops in the neighborhood and it is also where the final quality control takes place. All the fabrics, trimmings, accessories and other materials are also stored here.
In addition, there is a tailor shop for the couture pieces and alterations
In the renowned Brera district, the historical heart of Milan, with its peculiar mix of art, nature and fashion, Luisa Beccaria opens the door to this unique maison, which transforms shopping into a bespoke, authentic experience. It is a sensory journey, starting from the window displays, and then leading to textures, colours and emotions. It is a window into the Luisa Beccaria lifestyle.
Bridal
Luisa Beccaria’s wedding gown collection offers multiple proposals to illuminate any type of wedding. A world of wedding gowns, accessories and details designed to light up any occasion: from country and more whimsical weddings, to the most sumptuous and fairy-tale ones. Superb fabrics, handmade craftsmanship, breath-taking silhouettes and the meticulous attention to detail make each bridal creation a “dream come true”, the unique marriage of Luisa Beccaria iconic style and your own intimate desires.
Haute couture bridal dresses, ready to wear wedding gowns, made-to-order and special designs are only a few of Luisa Beccaria’s proposals for the bride and for her guests, including bridesmaids’ dresses, flower girls and pages, gifts, location and table fittings, accessories and the bespoke styling service with our designers.
Bespoke and Couture fashion
Apart from the pret-a-porter collections we offer special bespoke ordering options.
Our atelier also provides dedicated couture services to create a specially designed gown of your dreams for any occasion.
Accessories
The fashion line has been enriched by many different artisanal accessories such as hand-printed scarves, hats, gloves, shoes, hair bands and accessories, printed stockings, phone covers.
We recently added a beachwear accessories line on the occasion of the opening of the Capri boutique.
There were also further collaborations with Baccarat, Lou Lou de la Falaise, Madina Visconti, Vibi Venezia and several others.
Luisa Beccaria was commissioned to customize a Citroen car and to design the packaging of Davidoff slim cigarettes.
We are currently collaborating with Simonetta srl in the creation of a co-branded childrenswear collection.
Homeware Collection
Sunlight streams through coloured glasses, whilst fields of spring flowers, rendered in porcelain, form the table centre piece, all presented on an elaborate tablecloth. Beauty is evoked through both small and larger details, which create a dialogue between nature and the home.
The home is at the centre of Luisa Beccaria’s harmonious world. Its unique sensibility is not expressed simply through fashion and objects, but also through creating exceptional environments. The emphasis is on the tasteful and creative use of ceramic tiles and wallpaper and using traditional artisanal methods.
We are available for consultancy about houses, landscape and party design.
The Luisa Beccaria World
Feudo del Castelluccio
Feudo del Castelluccio is the historic Sicilian estate of the Bonaccorsi family, located in the countryside near Noto.
Surrounded by almond trees and olive groves, the estate reflects a deep connection to nature and rural traditions.
Organic extra-virgin olive oil and agricultural products are produced here following traditional methods.
This place represents the natural heart of the Luisa Beccaria world.
Vendicari Beach House
Vendicari Beach House is a private villa located within the Vendicari Nature Reserve in Sicily.
Surrounded by Mediterranean landscape and untouched nature, it offers an intimate retreat connected to the values of beauty and authenticity that define the Maison.
LùBar
LùBar was founded in 2017 by Lucrezia and Ludovico Bonaccorsi inside the historic Villa Reale in Milan.
Inspired by Sicilian family traditions and Mediterranean culture, LùBar combines hospitality, design and cuisine in a setting that reflects the aesthetic sensibility of the Lu family.
While independent from the Luisa Beccaria fashion Maison, LùBar shares the same spirit of authenticity, beauty and attention to detail that defines the family’s creative world.
