Car styling
Microlino
Luisa Beccaria and Microlino officially unveiled their collaboration during Milan Fashion Week, showing how fashion and urban mobility can come together through a shared vision of style, innovation, and sustainability. What began as a simple preview evolved into a project that celebrates Italian creativity and responsible design.
At the center of the partnership is a custom Microlino transformed into a moving expression of Luisa Beccaria’s aesthetic universe. The vehicle features the brand’s signature floral print on the exterior, while the interior was redesigned with eco-friendly materials and personalized details, combining luxury craftsmanship with sustainable mobility.
Presented at Palazzo Bovara in Milan, the project reflects the meeting of two complementary identities: Luisa Beccaria’s poetic elegance and Microlino’s compact, Made in Italy approach to urban transportation. Both brands described the collaboration as a way to promote a future where beauty, innovation, and environmental responsibility coexist naturally.
Eyewear
L.G.R.
L.G.R launches its first limited-edition eyewear collection with Luisa Beccaria, blending the freshness of the fashion brand with Italian craftsmanship and design.
The centerpiece of the collaboration is an exclusive, never-before-seen version of the Turkana model, which, with its elegant cat-eye design, exudes a fresh and soft vibe, making it perfect for those who desire a sophisticated and modern look.
The frame stands out for its solid pink cellulose acetate, enhanced by gold detailing featuring the Luisa Beccaria brand symbol engraved on the outside of the temples, while the inside features the L.G.R for Luisa Beccaria collaboration logos and the model name, along with the slogan “dream through your eyes.”
The color is a very feminine, soft, and romantic rosewood pink.
The glasses are available with two lens color options: one with Barberini photochromic rose-tinted tempered mineral glass lenses featuring a delicate mirrored finish, and the other with Barberini green-tinted tempered mineral glass lenses.
The collaboration features new custom packaging bearing the L.G.R for Luisa Beccaria logo and a floral texture inspired by the brand’s signature style and motifs.
The packaging incorporates an iconic Luisa Beccaria print featuring roses and leaves.
The craftsmanship, freshness, and originality of the Luisa Beccaria collections pair perfectly with the high quality and sophistication of L.G.R eyewear, a perfect combination that is sure to be a hit this Mediterranean summer.
The Turkana L.G.R. for Luisa Beccaria model, in the version with gradient green lenses, will be available starting June 23 at L.G.R. flagship stores in Rome, Milan, Venice, and Florence, and at Luisa Beccaria flagship stores in Milan and Capri, as well as online at lgrworld.com and luisabeccaria.it.
The version with gradient pink lenses will be available for pre-order starting June 23 and will be available at L.G.R. flagship stores in Rome, Milan, Venice, and Florence, as well as at Luisa Beccaria flagship stores in Milan and Capri, and online at lgrworld.com and luisabeccaria.it starting in early July.
Car styling
Citroen
The New Citroën C3 Picasso Styled by Luisa Beccaria transformed Citroën’s innovative “space box” MPV into a fashion-inspired design statement, combining automotive creativity with the romantic and feminine aesthetic of the Italian designer. Building on the commercial success of the C3 Picasso, the collaboration introduced a concept car that merged functionality with haute couture-inspired detailing.
Created for the contemporary woman — active, modern, and feminine — the car featured floral motifs inspired by nature and countryside living, with lilac and pink tones dominating both the exterior and interior. Luisa Beccaria reinterpreted the vehicle through refined handcrafted details, including floral upholstery, aluminium accents, and a Venetian glass rose-shaped gearstick knob, bringing Citroën into the glamorous world of fashion while highlighting the brand’s focus on innovation and creativity.
Exterior customisation:
- Body featuring floral design by Luisa Beccaria
- Contrasting aluminium details
- Two-toned aluminium/lilac rims
Interior customisation:
- Seats and dashboard covered with floral upholstery coordinated with body colour
- Lilac plastic interior fittings
- Feminine details: make-up holder, purse holder, knob on gearstick made of Venetian glass in the shape of a rose
Figure skating
Carolina Kostner
Luisa Beccaria dresses Carolina Kostner in a special project born from a deep shared vision. We were immediately captivated by Carolina’s idea of transforming the ice into a space of memory and lightness, dedicating her choreography to the remembrance of two young skaters who passed away. Luisa and Lucilla supported her throughout this journey, working together on movement, femininity, and delicacy.
The project takes shape on a national level, following a preview at GalAppennino, on the occasion of Bol on Ice 2026, where the rink becomes an emotional stage in which fashion, sport, and art come together. The event was broadcast live on RaiPlay at 8:00 PM on Saturday, January 10.
Carolina Kostner is the soul of the performance: her interpretation, both intense and measured, combines grace and strength in a deeply human narrative.
For the occasion, Luisa Beccaria created a custom-made printed chiffon dress designed to follow and enhance movement on the ice. The draped bustier with bow-like shoulder straps and the hooded cape, embellished with ice-blue Swarovski crystals, capture the light of the rink and accompany the choreography with lightness.
A project that brings together sartorial
sensitivity and emotion, in the name of beauty and memory.
Sanremo
Katia Follesa
